From tribes you were born into to tribes you choose

We’ve moved from tribes where you had to know your neighbours to a digital world of echo chambers where you choose your tribe from the 8 billion people on the planet… or now even just AI instead.

Initially, the internet offered diverse connections. Now, algorithms drive us to extremes for predictability, rewiring our brains. We’ve been under the influence of AI for a while now, from Google Search Results custom to you, through to Social Media curating your custom bubble of other people’s opinions.

AI supercharges that trend, and that custom bubble is narratives generated for you, no humans involved.

This eliminates the need to negotiate different viewpoints.

What does this mean for trust and understanding in society?